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Back to school with helen b and JBC!

We are so happy to announce our collaboration with the Belgian fashion chain JBC. You can find a selection of helen b cups, stationery, and a gym bag that was specially designed for JBC in the back-to-school Local Markets spread across all the JBC branches. Together with 7 other Belgian brands, each with special attention and care for man, animal, and our planet, prove that back-to-school can be Belgian from A to Z! You can find more info about this temporary action and the participating brands HERE .